Home | About | Join | FAQ | Contact | Login | Blog
Powered by Google



GMRA Contents
 
 
GM's Ewanick: We must keep our brands' 'swim lanes' unique 9/5/11

http://www.autonews.com/apps/pbcs.dll/article?AID=/20110905/RETAIL03/309059997/1018


By Mike Colias; Automotive News ~ Sep 05, 2011 


Joel Ewanick has logged more than 160,000 frequent-flier miles since December, when he was promoted from General Motors' U.S. marketing boss to global chief marketing officer. 


He has visited Brazil, India, Thailand and other markets as GM seeks to expand its Chevrolet and Cadillac brands globally while unifying the marketing messages behind them.

Copyright 2010 GMRA | Disclaimer